Joining Awin and ShareASale as President, North America in February 2024, Adam is an experienced leader with 20+ years in online marketing and advertising. A prominent figure in the affiliate and performance marketing industry, he excels in driving vision, roadmap development, client relations, building high-performing teams, and strategic direction to deliver budget and sales goals.
Joris Cretien has been a staple of the performance marketing industry for the past decade. Beginning his career in New York City as an affiliate marketing coordinator for We-Care.com, Joris joined Awin legacy brand zanox in 2012. Working his way up the ranks in zanox’s global account management team in London to Global Account Director, Joris moved from global advertiser management to US publisher management for Awin legacy brand Affiliate Window’s Baltimore operation in 2015, before ultimately assuming his current role as Partner Growth Director for Awin US in 2022. As Partner Growth Director for Awin’s North American operations, Joris has strategic oversight over all publisher success and development activity across the Awin and ShareASale networks. Furthermore, Joris is responsible for representation of the publisher management team to internal stakeholders, interacting with central functions to improve how publisher development and publisher success are executed.
Rachel Tyrer joined Awin as an Account Develop Executive for legacy brand Affiliate Window in 2013. Responsible for day-to-day management of program support for accounts operating on our US network, Rachel flourished within the team, rising to her current role of Partnership Development Director, US, for Awin in 2022. As Partnership Development Director, Rachel and her team develop and deliver program strategies for clients, devising innovative and new account management ideas to produce competitive and successful affiliate programs for brands and agencies operating on Awin and ShareASale. Furthermore, in 2017, Rachel secured the ‘Best Managed Affiliate Program (US)’ award at the International Performance Marketing Awards for her work and strategic oversight of Superdry’s US affiliate program with Awin.
Todd joined Awin in January 2022 as the Technology Director for ShareASale. He brings more than 25 years of multi-industry experience leading cross-functional teams in both application development and information technology functions. Todd’s background includes various technology roles with a leading nation-wide educational resources company and multiple Chicago-based financial institutions. In each of his leadership roles, Todd has built high-performing teams and led through periods of significant change while still delivering innovative and agile solutions aligned with organizational strategy. In addition to his proven leadership experience, Todd’s focus will be on all aspects of technology within ShareASale while continuing to contribute to the central Awin business strategy.
Before joining ShareASale in 2011, Chris got his start in Affiliate Marketing managing agency and SME relationships at the Google Affiliate Network. In his tenure at ShareASale, Chris has worn a lot of hats including the management of the Affiliate Support Team, Technical Services, and Integrations Teams. Chris’s current role is heading up ShareASale’s Product Team and dreaming up ways to attract more digital ad spend in the affiliate channel.
Alvin began his career planning and buying media, primarily in Television and Digital display. Driven by an interest in the technology behind Digital ads, Alvin moved onto Web Development and various roles across Marketing Tech platforms before joining the ShareASale team. Alvin is responsible for assisting clients with ShareASale’s tracking code integrations, in addition to providing advanced technical offerings and efficiency tools within our platform.