Alexandra Forsch


Alexandra Forsch is a seasoned online marketing professional with nearly 20 years of experience and a proven record of outperforming corporate goals through strategic planning, account acquisition and management, innovation, staff development and project executions. Alex has a strong background in performance marketing, media planning and buying, online marketing solutions, strategic and financial planning, team building and client relations. She started her journey with us in 2011 as Head of Account Management for and quickly progressed to lead the full North America operation, developing a high performing team and successful partner network as well as overseeing the US migration of to Affiliate Window, and later the rebrand to Awin in 2016. In 2019, Alex was appointed President of all US operations when unifying leadership of Awin and ShareASale, with goals to expand upon our strategic solutions offered to clients across both platforms in North America.


Seth Goroff

Vice President

Seth Goroff is a thought leader in the affiliate space, having over 13 years of digital marketing experience with a focus on growth, cross-channel strategy and cultivating cohesive and motivated teams, specifically at the global level. His vast experience has allowed him to see the industry from a variety of perspectives, helping him systematically develop comprehensive departments from the ground up. Seth excels at driving growth for first in class local and global brands. He has participated in multiple acquisitions most recently being an affiliate network merger. Seth is a firm believer that, “Happy people work harder,” and business is personal. He has put a major focus on building teams and helping people develop in their careers. At Awin, Seth will be working towards evolving the process through the ever-changing affiliate space, developing efficiencies and company development through forward-looking growth projects and client-focused success.


Todd Weaver

Technology Director

Todd joined Awin in January 2022 as the Technology Director for ShareASale. He brings more than 25 years of multi-industry experience leading cross-functional teams in both application development and information technology functions. Todd’s background includes various technology roles with a leading nation-wide educational resources company and multiple Chicago-based financial institutions. In each of his leadership roles, Todd has built high-performing teams and led through periods of significant change while still delivering innovative and agile solutions aligned with organizational strategy. In addition to his proven leadership experience, Todd’s focus will be on all aspects of technology within ShareASale while continuing to contribute to the central Awin business strategy.


Rachel Tyrer

Partnership Development Director

Rachel Tyrer joined Awin as an Account Develop Executive for legacy brand Affiliate Window in 2013. Responsible for day-to-day management of program support for accounts operating on our US network, Rachel flourished within the team, rising to her current role of Partnership Development Director, US, for Awin in 2022. As Partnership Development Director, Rachel and her team develop and deliver program strategies for clients, devising innovative and new account management ideas to produce competitive and successful affiliate programs for brands and agencies operating on Awin and ShareASale. Furthermore, in 2017, Rachel secured the ‘Best Managed Affiliate Program (US)’ award at the International Performance Marketing Awards for her work and strategic oversight of Superdry’s US affiliate program with Awin.



Joris Cretien

Partner Growth Director

Joris Cretien has been a staple of the performance marketing industry for the past decade. Beginning his career in New York City as an affiliate marketing coordinator for, Joris joined Awin legacy brand zanox in 2012. Working his way up the ranks in zanox’s global account management team in London to Global Account Director, Joris moved from global advertiser management to US publisher management for Awin legacy brand Affiliate Window’s Baltimore operation in 2015, before ultimately assuming his current role as Partner Growth Director for Awin US in 2022. As Partner Growth Director for Awin’s North American operations, Joris has strategic oversight over all publisher success and development activity across the Awin and ShareASale networks. Furthermore, Joris is responsible for representation of the publisher management team to internal stakeholders, interacting with central functions to improve how publisher development and publisher success are executed.


Alvin Ng

Integrations and Technical Services Manager

Alvin Ng is the Integrations and Technical Services Manager at ShareASale. Alvin began his career planning and buying media, primarily in Television and Digital display. Driven by an interest in the technology behind Digital ads, Alvin moved onto Web Development and various roles across Marketing Tech platforms before joining the ShareASale team. Alvin is responsible for assisting clients with ShareASale’s tracking code integrations, in addition to providing advanced technical offerings and efficiency tools within our platform.



Chris Rueckert

Head of Product

Before joining ShareASale in 2011, Chris got his start in Affiliate Marketing managing agency and SME relationships at the Google Affiliate Network. In his tenure at ShareASale, Chris has worn a lot of hats including the management of the Affiliate Support Team, Technical Services, and Integrations Teams. Chris’s current role is heading up ShareASale’s Product Team and dreaming up ways to attract more digital ad spend in the affiliate channel.