Brand Introduction

• GKhair is a US based luxury haircare brand, have a presence in more than 85 countries.
• GKhair products are used and recommended by top hair professionals in the finest salons throughout the world. Our product portfolio is proudly represented by the industry's most respected hair stylists and educators.
• A comprehensive training academy has been established in the company's Fort Lauderdale, Florida headquarters to educate stylists, salon owners and other industry professionals.

Describe your brand's current personality in 3 words, explain each with 1 sentence.

1. Reliable products and results.
2. Original innovations in hair care.
3. Efficient packaging and price point.

Q1: Describe your brand's ideal personality - how is this different from your current tone?

• Captivating, Dynamic, Extraordinary would be more catching then the current more conservative approach.
• Consumer recognition + demand outside of hairdressers.

Q2: What is your value proposition? Is it distinctive? How is it relevant to your customers?

• GKhair® is an international product developer and manufacturer of hair care products. It is a brand with a promise. A promise of outstanding satisfaction; delivering beauty and confidence. Superior innovative products backed by industry experts, a trusted education, sales and customer service team.
• GKhair® began with our vision and our values. From the start we've been the leader in “the science of hair”. The concept is very simple; develop and deliver new and creative ideas to a global marketplace.
• GKhair® invests heavily in research and development to advance the science of creating beautiful hair.
• GKhair® is the first and only company to harness the beauty benefits of Juvexin™; an anti-aging protein blend optimized for restoring hair from the inside out, returning it to a more youthful state while protecting against future damage and environmental affects by creating a shield over each strand." "Focus on fragrances & efficacy; no sulfates, no parabens; cruelty free; leaping bunny.

Q3: When people think about your company or product, what are the feelings and associations you want them to have? Are they unique?

• Quality products with amazing fragrances & reliable results.
• Actually, does what it says.
• Texture is superior.

Q4: What are the functional benefits that you deliver to your customers?

Each individual product delivers the results that it says it will while overall improving the integrity of the hair.

Q5: What are the emotional benefits that you deliver to your customers?

The results are life changing for some clients. Example: When a person has very difficult, frizzy, damaged, dry, brittle hair they can receive a treatment of GKhair that will completely transform the hair, eliminating hours each day to style the hair. Making the hair manageable by returning the hair to a youthful state and protecting from future damage.

Q6: Who is your audience and what are their goals?

Home based users & Hair Professionals. Goals are easy to use products and having beautiful hair.

Q7: In your own words, what is the primary function of your product?

The best sellers in the line function by removing frizz, repairing damage and protecting against future damage through keratin-based products that deliver anti-aging benefits to the hair, improve the hair with each use.

Our Products Range:

We sell luxury haircare products which include: Hair Treatments, Shampoos, Conditioners, Aftercare and Styling products, Hair Colors and Hair Care Accessories.

Commission:

We offer 15 % commission on every sale.

Warning:

We do not allow trademark bidding or TM+ Bidding. Violators will be reported. Violating Affiliates will not be eligible for such commissions .