is the official website of TuffRider, Equine Couture and Henri de Rivel brands manufactured and distributed by JPC Equestrian - the world’s largest manufacturer of equestrian products. JPC Equestrian started with breeches over 25 years ago - hence our name. We now manufacture equestrian apparel, riding boots and equipment for riders of all disciplines and levels as well as one of the finest ranges of tack, horse blankets and equipment on the market today.

We pay commission of 10% to non coupon affiliates and 7% to coupon affiliates.

The average value of our order is $ 100. customers are usually affluent, college educated,female riders who are repeat customers for products for themselves and their horse.