with an amount of 9 boutiques located in Rome’s most relevant and prestigious areas, plus one boutique located in Porto Rotondo, Sardinia, Gente Roma has been the benchmark and touchstone for the fashion system in Rome for nearly 30 years, and it represents today the most outstanding multi-brand reality in Rome, and not only. Gente boutiques are located both in the city centre, in via del Babuino and via Frattina, and in several relevant areas such as via Cola di Rienzo, viale Europa and via di Vigna Stelluti. Brands represented in Gente Roma boutiques are the result of a careful selection and a passionate research, and they include, among many others, names such as Bottega Veneta, Balenciaga, Lanvin, Valentino, Giambattista Valli, Marni, Gianni Versace, Dries Van Noten, Balmain, Dolce & Gabbana, Fendi, Dsquared, Alexander McQueen, Christian Louboutin, Jimmy Choo, Tom Ford, Celine. Our multibrand boutique in via del Babuino has recently been expanded so as to include new shop-in-shop areas such as Lanvin, Alexander McQueen, Celine and Tom Ford.