The ESA Registration is an online ecommerce site that helps animal owners register their animals as emotional support animals. Emotional support animals are allowed to fly on airplanes and live in pet free housing free of charge since they provide therapeutic value to their owners. Thus, pet owners that rent housing or travel are our core customers. We sell goods and services to animal owners throughout the US that help identify their pets as emotional support animals. Our goods are unique and cannot be purchased in brick and mortar chain stores, thus we do not compete with established pet chains since they don't carry our products. ESA's (emotional support animals) are protected by federal law. Our product mix is that of branded harnesses, leashes, certificates, and kits. Our fastest growing segment is our online therapist assessment which allows people to sign up with a therapist for a phone interview to get a prescription in the form of a letter for an emotional support animal.