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About Primary is a new vertically integrated baby and kids clothing brand, created by two moms who previously helped to build Offering high quality basics that are all under $25, Primary is the new go-to for busy parents that makes shopping for kids clothes easy and affordable. "Making it easy to dress your kids" - Fast Company

Affiliate Program Details

We work closely with our affiliates to ensure their success.  We're happy to discuss best-selling products, marketing strategies and more with any affiliate looking to succeed with our program.  If you have any questions, please contact us directly at

Looking forward to working with you! 

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