At the forefront of innovation, we created the first-ever Smart 8-Free permanent hair color free of harsh ingredients: ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. And we added hair-loving nutrients including keratin, argan oil, and ginseng root extract to protect and pamper your hair.
We are revolutionizing hair color with gorgeous, multi-dimensional color delivered to your door so you can do it yourself in under an hour. But you aren’t alone. We know some women are afraid of choosing the wrong shade, so we provide access to professional, licensed hair colorists who are standing by to review your photos to help you find the shade that’s perfect for you, and offer support via phone, text and chat.
Please note, due to Nexus restrictions we are unable to accept affiliates from Pennsylvania and Oklahoma.