BabyFans is the single destination for licensed team gear and apparel. From essentials like onesies and team jerseys to furniture and puzzles, we carry a wide range of products from nearly 50 NFL, MLB, College, NHL and NBA from infants to age 4. All of our merchandise is fully licensed by the respective rights holder. The site caters to displaced alumni and fans who want easy access to team apparel and gear. Our average ticket is approximately $40.00 (not including shipping) and we have a very high gift purchase rate with nearly 30% of monthly purchases being gifts. BabyFans merchandise is an emotional purchase based on team affinity enabling us to drive above average conversion rates. Consistent top sellers include NY Yankees, Boston Red Sox, NY Giants, New England Patriots and college teams from the SEC and ACC conferences. BabyFans will also experience consistent spikes based on team performances, again, capitalizing on the fans' affinity.