Propre, the French word for clean (pronounced ‘prop’), is bringing classic French babycare products to American babies.

Founded by two best friends, Isabelle Bertolami and Victoria Piluso, Propre Baby was founded in 2020 and officially launched in 2023.

Inspired by Isabelle's firsthand experience with liniment in France, Propre Baby was created to introduce American parents to the benefits of this beloved French product.

Our Mission

Our mission is to bring the time-honored tradition of French baby care to American families, offering a nurturing alternative for those seeking the highest standards of gentle care for their little ones.

Our Values

Rooted in three foundational values — quality, authenticity, and simplicity — we ensure safe products by following strict EU guidelines, as well as third party testing.

Our Products

Our signature French Diaper Care formula paired with our oversized European style Organic Cotton Pads is used as an alternative to baby wipes and diaper creams. French Diaper Care cleanses your baby’s bottom while creating a protective barrier on the skin to help prevent diaper irritation.
Use at every diaper change for the messy and not-so-messy diapers.