Founded in 2018 by portrait photographers and based in Ponte Vedra Beach Florida, INDIE BLUE has grown from a coastal inspired children's line to offering items for all seasons, adding women's matches, and now reaching customers worldwide. Our mission is to offer clothing that has an intrinsic bit of magic, is made with love, and helps to make a moment even more memorable.

We are excited to offer our affiliate program with 8% commission in sales at an average order value of $130.