ADDICTION TOKYO is a makeup artist brand born in Tokyo that reflects the quality, creativity, and sensibility of Japanese formulation. The brand’s mission is to create makeup as a medium for self-discovery and a celebration of the artistry within every individual. It embodies the essence of Tokyo where beauty knows no bounds. The brand’s global creative director, Kanako Takase, is a renowned makeup artist who sees the world from the Tokyo-minded perspective. Her work on set globally with the editorial community and backstage at runway shows helps inform her role for the brand. Since the brand’s inception in 2009, it has been a leading prestige makeup brand in Japan. The brand launched in the US in September 2023, and has quickly become a makeup artist and influencer favorite. Bestselling products include The Eyeshadow (99 shades and 6 textures); The Blush, The Blush Nuancer, The Lip Serum Tint, The Glow Stick, and Oil Cleansing All Day Reset.