BYBBA is changing the way we carry by designing and manufacturing elevated, sustainable, foldaway-carrying solutions that align with a modern lifestyle. Each of our products is designed to be additive, not excessive with every detail carefully considered. As consumers shift away from single-use products and disposable bags, the brand’s mission is to encourage a lifestyle that integrates re-use. We believe you don't have to sacrifice quality and style to play a part in impacting the future health of the planet. With every BYBBA bag sold, we're funding the removal of a pound of plastic from oceans, rivers and coastlines in partnership with 4Ocean. BYBBA stands for Bring Your Bag Back Around (Bee-Ba// rhymes with Diva and Reba). Join our Conscious Carrying crew!