Roots Of Fight™ is a media, lifestyle and apparel brand that celebrates the improbable achievements of today’s most legendary athletes, innovators, and cultural icons. Our mission is to create high-end art, apparel, and experiences that do justice to each figure’s unique battle for greatness. Each story we tell depicts the unending fight at the root of every human triumph.


Our apparel is officially licensed and we have direct relationships with most of the icons/athletes we are partnered with. 


Average sale amount is $90 and currently offering a 7% commission