MOBOBABY 2-1 NURSING COVER + HAT: New to press. An innovative, hat-style cover worn by baby, not mom! The only nursing cover that you don’t have to hide under. Helps normalize breastfeeding in public.
TRUE NORTH LINEN RING SLINGS: New to press. Make babywearing more comfy and stylish. Unique to us, our European stonewashed linen ring slings and baby wraps are fashionable, and our claim is our triple shoulder ring sling design that is constructed for ultimate comfort that lasts from newborn to toddler.
ABOUT US: True North Home + Family owns two brands, Mobobaby and True North Slings. We support parents of young children by providing products that make life easier, comfier, and more stylish. Made in the USA and Canada.
WHY WE ARE UNIQUE: As a mom-owned, Canadian small business, we focus on comfort, quality, style and sustainability in all of our products. We are committed to producing only in Canada and the USA - boosting our local economy.
WHY IT’S COMPETITIVE: Our products aren’t the status quo. We level up the current solutions and offer fashionable, practical, and functional products to make parenting easier, comfier, and more stylish.
OUR NICHE: Customers who want comfortable stylish products that make life easier, and are willing to pay a premium for quality goods that are made in the USA and Canada that are durable and gorgeous.
SITE DEMOGRAPHICS: Primarily women aged 25-42.
PRODUCT SEASONALITY: Our products are sold for year-round use.
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