Since 1973, Lifeline has continuously developed revolutionary fitness training tools that define the benchmark in professional grade products used for bodyweight, progressive variable resistance, functional training, recovery, athletic training, and yoga.

Lifeline’s mission is to create life-improving exercise equipment for people of all ability levels so they can achieve Fitness for Life™. As an industry trendsetter in handheld fitness products, Lifeline brands offer consumers the essential elements of wellness. Our portfolio of brands includes Lifeline, Natural Fitness, PER4M, KettleWorX and Warrior.