Supernatural makes healthier baking ingredients that are imaginative, colorful, delicious and vegan. Our playful dye-free sprinkle blends, vibrant plant-based food colors, creamy rainbow chocolate chips and other pantry staples help creative bakers shine, without having to compromise their eating preferences. If your readers are food lovers with modern, mindful lifestyles -- or just parents of young children that try to avoid controversial ingredients like artificial colors and corn syrup -- you'll love our approach to clean baking. We're a female founded company based in NYC!