Better basics for your daily routines A part of the Pattern Brands family, Onsen exists to restore the value of overlooked basics through smarter, functional design. It all started with Onsen’s founder, Shane, who lived and worked in Japan and recognized the incredible value placed on product functionality. As we all are, he was conditioned into thinking thicker and heavier meant better when it came to bath towels. Inspired by the towels he used in Japan, he founded Onsen to make a towel that was stronger, softer, and dried faster than any other towel he’d ever used. After years of development, we've since expanded to our Wovey line of plush, luxurious towels. Sign up below and feel free to reach out to growth@patternbrands.com with any questions.