In 2001, Lauren’s Hope introduced the very first interchangeable medical ID bracelet, and overnight, people who had grudgingly worn, or even refused to wear, the standard, plain metal medical ID bracelets of the past suddenly had attractive, durable, stylish options they could enjoy wearing and change to suit their mood, outfit, or activity. Today, more than 600,000 people wear Lauren’s Hope medical IDs every day, and we’re proud to say that number just keeps growing. Baseline CPA: 8% Cookie Window: 30-days Lauren's Hope was the first to introduce fashionable medical identification products for men, women, and children, and we continue to lead the way. If you have any questions, feel free to reach out to hello@laurenshope.com