Private Program

Our SUP Affiliate Program is a private program only intended for those involved in one or more of Tower's internal programs, either the SUP Rental Program or SUP Crews Program. If you believe that you would be a valuable affiliate and are not involved in either the Rental or SUP Crew programs, please apply with a detailed description of your promotional strategy. Your application may be declined for any reason.

Well-Positioned Company in a Hot Niche:

Stand up paddle boarding is currently the fastest growing watersport in the world. It is a booming industry with accelerating demand. What's more, our company Tower Paddle Boards is uniquely positioned within the industry to support a wealth of affiliates. Approximately 90% of our purchases are made online. Tower is the manufacturer-direct SUP (SUP = "Stand Up Paddleboard") brand. By selling direct-to-market and cutting out retail all-together, we save on internal costs -which translates to about $500 in customer savings when they purchase one of our boards.

Company Stats:

Average selling price = $650 (average of ~$50 earned/sale)
International company, selling to 100+ countries
90% of purchases are made online
Conversion ratio = .8% (however, we are heavily SEO'd -attracting a number of non-relevant visitors)
40,000+ visitors browse our website per month
Company has grown 500% since last year
Rapidly growing market penetration and brand equity (featured in renown media outlets such as ABC's Shark Tank, Forbes, Entrepreneur Magazine, Hollywood Reporter, Woot!, and The Price is Right)

Popular Products:

Inflatable Paddle Boards
We sell the inflatable paddle boards as board only or as a package (with a pump and paddle). The packages are eligible for FREE SHIPPING, while the board only purchases are not.

The Tower Adventurer 9'10" (6" Thick) iSUP Package: This inflatable SUP is quite a different design than competing inflatable boards. While most inflatable boards are 4 inches thick and 29-30 inches wide, the Tower Adventurer has an extra 2 inches of thickness. This represents a giant leap forward in inflatable SUP rigidity. The extra width combined with the overall increase in volume dramatically improves the flotation and stability of Tower’s inflatable board -making it feel almost identical to a fiberglass/epoxy board on the water. COMMISSION = ~$85
The Tower Xplorer 14' (8" Thick) iSUP Package: The newest addition. This is our racing and touring inflatable SUP model. It is great for speed and distance paddling. COMMISSION = ~$85

Epoxy/Fiberglass Paddle Boards

Tower Fit 9'10" SUP: This is our most popular-selling hard board. It is one of the best cross-over boards on the market -meaning it performs great in flatwater and in surf. It has the volume of a near 12-foot board in a sub-10 board. This allows it to be very bouyant and stable in flatwater. The Fit also has many surf elements integrated into its innovative design -namely the double-concave bottom, 5-fin configuration (most SUPs only have 3), and the finish of the board. This board comfortably floats up to 230 lbs on the water. COMMISSION = ~$45
Tower Social 11'5" SUP: We recommend this board for larger riders (230+), tandem riding, or for 180+ riders who are not planning to surf very much with their SUP and want a lot of bouyancy -this board comfortably floats up to 350 lbs on the water. COMMISSION = ~$45
Tower Competitor 12'6" SUP: A touring SUP that is also great for recreational racing. This board can hold up to around 300 lbs and works great for tandem riding. COMMISSION = ~$45

Program Restrictions:

1. Pay Per Click is strictly forbidden. We will not permit utilizing sponsored listings in PPC search engines as part of a promotional strategy.

2. Advertising Tower Paddle Boards or Tower Paddle Boards’ products alongside coupons, deals, or promotional codes is strictly forbidden. The keywords “Tower Paddle Boards Coupon Code”, for example, is not permissible. We will not permit sites to use “our brand + coupon” type keywords to rank in search engines without offering any real value.

3. Utilizing a browser “add on”, toolbar, or other downloadable application is strictly forbidden. Affiliates must not utilize browser helper objects, toolbars, and pop-ups as part of their promotional strategy.

4. Displaying advertisements on sites that you do not own or host is strictly forbidden.

5. Advertising our products on Craigslist is absolutely forbidden.

6. You may not receive commission on your own purchases. Only referral purchases receive credit.